I was at a networking event at PSUT yesterday, and was chatting to someone about the growth of mobile marketing in the Middle East. Truth is, it’s taking off a whole lot faster here than in the US and UK. Given the ridiculous saturation levels for cell phones though, it’s hardly surprising.
Mobile phone saturation in Jordan is 120%. In Saudi Arabia, although growth has slowed somewhat from 2011, is still at almost 200% so that’s an awful lot of cell phones and mobile data changing hands (because of course a large percentage of those phones are smart phones).
What does this mean? It means that to start with, you need to make sure that your website is optimized for mobile viewing. Statistics show that users are increasingly more picky when it comes to their viewing pleasure. If a website doesn’t offer easy navigation and easy-on-the-eye aesthetics, visitors tend to bounce and go somewhere else fast, and even more so when it’s for mobile marketing.
Content should be concise and succinct for mobile consumption. More than ever, the rules for online content should be adhered to as closely as possible.
Update 31 October, 2013: Half of Facebook’s ad revenue now comes from mobile ads. If you’re not mobile, you are seriously missing out.
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