How to Blog for Business
Learning how to blog for business can make a transformation in the way your customers see you, and can boost your bottom line beyond recognition. But only if you’re doing it right.
The bad news is that blogging does take time. Well, blogging well takes time anyway. Of course if you’re content with throwing out a few hastily put together words without much thought to their reception or their effect, go ahead. But this won’t get you the results you desire.
Read on for the lowdown on how to blog for business success!
Creating the Perfect Blog Post
- Use a reputable content management system. My favorite is WordPress; it’s easy to use, infinitely flexible, and you can be confident about using it because it’s also the favorite of thousands of successful blogs and websites. But you might prefer another platform. There are a number of free/low cost options out there. Here’s a good post on the subject from Lifehacker.
- Create readable content that your readers will find useful and actionable.
- Add value. If it’s not valuable to the reader, it’s a waste of time–yours and theirs.
- If you can tell a relevant story you’ll gain popularity. But don’t do what too many bloggers are doing and tell a story that has little or nothing to do with the subject. I find that strange.
- Search keywords relevant to your story and pick a few that are popular (use a tool like Google Adwords Keywords tool for this).
- Make sure you have no mistakes in your text or in your HTML Google will penalize for writing that appears to have been created by a dyslexic monkey. If you can’t trust yourself, either pay someone to edit your writing, or pay someone to write it for you.
- Don’t use too many complicated words. If you make your reader feel you’re talking down to them they’ll resent it.
- Add lots of images–people like pictures.
- Link out with impunity. It adds value to your reader when you link out to other good articles on your subject and you create goodwill between you and the blogger you’re linking to.
- Link to your other articles only if they’re relevant in some way.
- Don’t make it too long, or too short. I’d say from 500 to 1,500 should be your upper and lower limits.
- Do your research. Don’t just grab the first facts that come to hand. Be sure to dig a little deeper so that you don’t make factual mistakes. Remember that not everything online is on the money. If it takes a little longer than you planned to research, don’t post until you’re sure you’ve covered the subject. It will be worth it in the end.
- You need to find some great websites to submit guest posts. This is a wonderful way to establish your brand, build community and generally get the word out about what you do.
- Your goal should be for people to comment. If they do, and it’s negative, don’t be rude or delete the comment. Try and turn things around.
- Tweet your new content, or post it on Facebook. With WordPress there are plugins that will do this for you if you’re pushed for time. Don’t forget other important social media sites like Quora and LinkedIn; they can be great for traffic.
- If you don’t have time to blog or guest post, hire someone. It is that important!
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