Need International SEO?
Chances are, if you’re planning to add a second language to your website, more will follow. International SEO is the art of focusing on more than one language and culture to target the entire world.
What most people don’t realize is that when you translate your web content into another language, you’re never done there. You need to employ an expert to convey the meaning of your content–and not just transport the words of one language into another.
You also need someone to ensure that you’re not offending your audience in any way with your content, and this takes an intimate familiarity with the culture in question.
Professional Content Development
We focus on English and Arabic content development, but we also have the capability to create content in other languages for you, and we can certainly advise you on strategy for International SEO.
Laying the Foundations for International SEO
The first thing we’re going to tell you is that if you’ve been working on a local basis up till now, and have decided to expand, you may have a country-specific domain, such as canada.ca. We prefer not to use local domains for International SEO: you need a generic domain name such as .com, .org, .biz, and even .travel. This sends a signal to the search engines and to your visitors that you are an international company and not just local. In addition it maintains domain authority across your selection of languages, so it’s much stronger for SEO purposes. Also, no matter what your local language you’ll also need a version of your site in English (that goes without saying I know). You may decide to have other languages too. The preferred way to do this for many International SEO consultants is with the use of folders, as described here by Search Engine Journal.
You can also achieve this objective by using separate domain names for each language. For this you would use the local domain names, such as france.fr, etc. I prefer not to do this because it brings us back to the impression of local SEO. Again, this is the weaker of the two options as far as SEO is concerned. Generic domain names are the way to go.