The Importance of a Good Marketing Plan
Not having a marketing plan is like setting out on a long journey without knowing where you’re going. With nowhere as your destination, that’s exactly where you’ll get–NOWHERE!
That’s the bad news.
The good news is that it’s never been easier to create a marketing plan, and it has never been cheaper to market your business. The Internet has slashed the cost of getting the word out. And there’s another important fact about marketing online: it is now possible to select your target demographic (the people who are likely to buy what you’re selling) with surgical precision, so that you don’t waste your marketing dollars putting your ads where they’re not wanted.
Your overall marketing plan should include all the elements of marketing such as:
- Offline marketing (real world marketing)
- Website Marketing
- Social Media Marketing and community development
But you can’t just copy any old marketing plan. It must:
- be appropriate for your kind of business
- be within your means and budget
- be achievable within your deadline
The reason so many businesses never reach their full potential, or fail, is all down to marketing. Even the best products or services are pointless if there’s no way of bringing them to the attention of your target market.
To begin with, it is perfectly OK to just go with pay-per-click marketing, or PPC, where you pay Facebook, Google, or some other company a fixed amount of money for each visitor to your website. The exact amount you pay per click will depend on the number of searches for a particular word or phrase: high search frequency=higher cost per click.
contact Middle East Solutions today for help