Mobile Marketing is Exploding–Don’t Miss Out!
Mobile marketing should now be a major part of any company’s digital marketing plan. The penetration rate for mobile phones in the Middle East is more than 100 percent–which means that a lot of us carry not one, but two phones with us all the time. Increasingly we are using our phones to check our social media accounts, answer email, and yes–search for information. We even Google via our phones.
What Does that mean?
This means that mobile marketing is gaining ground fast worldwide. It is on the way to making traditional print marketing totally redundant, and the time when the largest part of your marketing budget will be mobile is probably not that far off.
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Here are steps you need to take to ensure that you’re ready to ride the wave of mobile marketing to business success and domination of your niche:
- Make sure your website is mobile-compliant, which means that if someone is looking at it on a smart phone they can see what you want them to see. Take a look yourself. If your pages are distorted and not all information is accessible, you need to talk to experts about a mobile website as soon as possible.
- Make use of social media platforms that everyone uses on their smart phone, such as Facebook and Twitter, to get the word out about your business. But remember not to sell directly via social media. Pictures of your products are fine, but engagement with your customers by answering their questions and offering them helpful information is critical to build trust and make them want to do business with you.
- Employ professionals to execute your SMS marketing campaign.
- Don’t forget to include a quick response code (QR Code) on your marketing materials, especially business cards, so that potential customers can scan them with their phone to go straight through to your website–or wherever you want them to go!