SMS Marketing for Professionals
SMS marketing is a critical part of your company’s mobile marketing strategy. There are at least twice as many cell phone owners across the Middle East compared to laptop owners, so if you’re not taking advantage of SMS you’re allowing your business to fall behind–you can be sure your competitors are using it! It is so easy to connect directly with your target market via SMS to give them important news and updates about your products. More importantly though, you can use this medium of communication to effectively engage with them and build a relationship. Relationship marketing is the basis of the formula for today’s successful business model.
Your strategy should work on two levels:
- Get your products in front of potential new customers
- Connect with your existing customers on a regular basis to ensure that they are reminded of new products and special offers.
- Speak to your customers in a language they’ll understand.
Because all of the most progressive brands in the world use mobile marketing and SMS marketing, texting your customers with news and updates will actually enhance your brand. In fact, professional SMS marketing campaigns can be a part of your branding strategy.
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