Social Media Strategy for Your Business
Lot’s of buzzwords are bandied about when it comes to social media strategy for business. The truth is that you should look at social media as online networking. But if you’re just handing out your digital card, without actually engaging and giving value to your contacts, your campaign is dead in the water–guaranteed.
Worse, if you’re trying to sell to everyone you meet online you will simply wall yourself in and wonder why no one’s talking to you! Absolutely the worst thing you can do in a social media setting is try to sell anyone anything. If you’re looking for social media success tips–that was the most powerful I can give you.
Your social media activity is critical to your business success online. But probably not in the way you think. Let the Middle East Solutions team help you perfect your social network to give you the leverage that’s simply there for the taking–if you know how.
To find out how we can work together to get your social media campaign working for you in the same way that the pros use it, drop us a line today.
Tips for businesses:
- Engage with your network. Read what people are saying and respond. Whatever you do don’t just post links. This is a networking disaster. People will never follow you in the first place because now there are many tools to assess profiles (for Twitter, Facebook, etc) and they will give you a very low rank if all you’re doing is posting links. Engaging is key on social media.
- Offer information that people are actually looking for (you can search Twitter and Facebook, as well as a host of other social media sites, to find out what questions people are asking).
- Be yourself: don’t try to be someone else–it’s too exhausting and chances are people will find you much more interesting when you play yourself! As Oscar Wilde said, ‘be yourself, everyone else is taken!’
- Don’t try to sell to anyone via your social media accounts. Period.
- Do try to be helpful and friendly–and being a source of good information is much more important than being ‘nice.’
- Don’t try to be everywhere at once. You’ll exhaust yourself and achieve nothing much. Resolve to follow through on one conversation at a time
- Focus on two or three social media accounts where you’re most likely to find your community