Digital Marketing
Digital Marketing

What is digital marketing

What is Digital Marketing?

As far as online marketing is concerned, the situation can be quite confusing to someone who is trying to establish a new business online. In fact, some of us who have been around a while can still feel confused at the wide selection of terminology that gets bandied about.

I prefer the term digital marketing to use as an umbrella term to gather together all the different actions that business owners and marketers might take online to get a business to stand out from the crowd.

Digital marketing includes:

  • Search engine optimization
  • blogging
  • social media marketing in all its guises
  • banner advertising
  • pay-per-click

In order to have a more accurate idea about digital marketing, it’s also important to talk about what it is not.

What digital marketing is not:

  • Radio
  • TV
  • print advertising

These are all so-called traditional forms of marketing and they are different to digital marketing because they do not offer instant results or instant feedback in the way that online marketing does. In addition, they are much more expensive than the very best that digital marketing has to offer–so digital marketing’s ROI is far more satisfying.

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