So you want to know what is SEO ?Let Your Web Copy Embrace Your Visitors

At Middle east solutions, we have been asked the question countless times: What is SEO? It’s not that people don’t understand that SEO is an acronym for Search Engine Optimization. It’s more that they’re a little fuzzy on what SEO can actually do for their business.

So, what is SEO?

That’s rather like asking how long is a piece of string. SEO, sadly, is still different things to different people.

If you’re unlucky enough to hook up with a fly-by-nighter, the conversation will go something like this:

Customer: Can you help my site by doing some SEO?

Fly-by-Night: Most certainly. I guarantee a page-one ranking on Google within a month!


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If you do hear these words, my advice is run. No one can guarantee you a page-one ranking with Google except Google themselves–and they’re not going to so get over it.

The Secret is in the Keyword Research

Getting to the top of a search for your particular keywords is hard work: whether you do it, or an SEO consultant does it is the only ‘option.’

So what are your keywords? These are the words that might be used to describe your business, and if you get this bit right, they’ll also be exactly the same words that your customers are typing into Google when they’re looking for your products. So this stage is critical: get it wrong and your customers will be going somewhere else, or you’ll have people turning up on your site looking for stuff you don’t have. Either is disastrous.

Really good keyword research can make your business hundreds of times more effective, and that’s even if you’re not on page one of Google for your main key phrases. I’ll elaborate on that elsewhere, for now let’s get back to SEO.

Content Creation

Assuming your site’s structure is OK, the next part after the keyword research is creating content. This is also a lot better if it’s done by an expert, because although we need to include the keywords in judicious amounts, we don’t want the copy to be stilted or unnatural. If it is, Google won’t like and neither will the people you hope are going to be your customers. That’s why so many people say that Content is King.

Nuts and Bolts of SEO

Of course there’s a lot more to it. I could tell you about Title tags, taxonomy, ht.access, no follow, and a host of other important parts of the SEO puzzle. Or you could contact us through the form to the top right of the page and we’ll tell you just what we can do for you, and we’ll give you a realistic quote that you don’t need to be scared of.


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